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Allwyn branding at an F1 event. The company is a sponsor of both F1 and the McLaren racing team.
00:46
BREAKING
Europe
Time to read: 4 min
Allwyn seals PrizePicks buy at $2.5bn valuation for landmark US entry
September 22, 2025
“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.
BREAKING
Affiliate Leaders
Time to read: 11 min
Covering All Bases: Andrew Garven Discusses Covers' Expansion Amidst Industry Shifts
April 12, 2024
BREAKING
Affiliate Leaders
Time to read: 7 min
Gator Wagers Talks Alliances, Golf, and DFS values
March 15, 2024
BtoBet: US is the land of opportunity as market set to triple by 2026
BREAKING
Features
Time to read: 2 min
BtoBet: US is the land of opportunity as market set to triple by 2026
October 3, 2022
BREAKING
Features
Time to read: 2 min
SBC Leaders Magazine: a North American special
June 28, 2022
BREAKING
Interviews
Time to read: 6 min
Brandt Iden: Sportradar - "US states taking a new approach to mobile wagering"
March 2, 2022
Better Collective CEO Jesper Søgaard
BREAKING
Latest News
Time to read: 3 min
SBC Spotlight: Jesper Søgaard - "Better Collective stronger on all fronts following 2021 diversification"
January 21, 2022
BREAKING
Features
Time to read: 3 min
Marc Pedersen, Better Collective: Capitalising on the US market boom
December 21, 2021
BREAKING
Sportsbook
Time to read: 3 min
Disney CEO admits 'very significant' sports betting opportunity
November 12, 2021
Bojoko: Lessons learned from the European market
BREAKING
Features
Time to read: 5 min
Bojoko: Lessons learned from the European market
July 26, 2021
Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting
BREAKING
Marketing
Time to read: 3 min
The pros (and cons) of influencer marketing
July 12, 2021
BREAKING
Regulatory Expert
Time to read: 5 min
Martin Lycka: The Empire State asks ‘How About Sports Betting?’
January 5, 2021
BREAKING
Comment
Time to read: 12 min
Winning Post: NY developments, counting problem gamblers and video gaming
December 21, 2020
BREAKING
Comment
Time to read: 4 min
Martin Lycka - The age of super mergers
October 12, 2020
BREAKING
Latest News
Time to read: 2 min
DraftKings expands Sportradar partnership to launch mobile live streaming
May 29, 2020
BREAKING
Latest News
Time to read: 2 min
SBC Webinars presents Xtremepush - Taming Strange Animals... Profiling & Engaging U.S. Sports Consumers
April 2, 2020
BREAKING
Latest News
Time to read: 5 min
Martin Lycka: My letter to Gambling Santa
December 20, 2019
SBC AGA US Betting Industry Webinar
BREAKING
Webinars
Time to read: 2 min
AGA presents a US Betting Overview: Plans, Progress & Partnerships webinar
September 27, 2019
BREAKING
North America
Time to read: 6 min
Dr Laila Mintas - Stakeholder implications of the NFL’s big bet on Sportradar
September 6, 2019
Kindred Group - Nils Andén, Tom Banks
BREAKING
Sportsbook
Time to read: 2 min
Kindred drops Spanish market pursuit
July 10, 2019
QPAs - Copyright: georgejmclittle / 123RF Stock Photo
BREAKING
Comment
Time to read: 5 min
Martin Lycka: Online gambling regulation – quo vadis?
July 10, 2019
BREAKING
Slider Images
Time to read: 7 min
Winning Post: Is horseracing + slots a cold turkey?
April 1, 2019
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Most Read
1
Andy’s Burnham down the bookies as Makerfield by-election sets Betfair record
2
Betfred becomes latest to cool operations in Irish market as it takes “temporary pause”
3
Entain may call time on Central and Eastern Europe business
4
Former CEO of BetVictor launches 21.com with aim of becoming top-three operator worldwide
5
Starmer’s resignation and Burnham’s favourable odds give UK bookies a lot to consider
6
Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
7
Entain calls for action over illegal World Cup gambling promotions on UK social media
8
Is the UK’s under-16 social media ban a win for online bookmakers?
Featured News
Entain logo on stage at the SBC Awards North America
BREAKING
Marketing
Time to read: min
“A gap between confidence and reality” - Entain fires back at illegal gambling on social media
June 22, 2026
An Entain logo at an SBC event
BREAKING
Featured News
Time to read: min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
The Hague, the Netherlands, the seat of the Dutch government
BREAKING
Featured News
Time to read: min
Dutch government to put final nail in online gambling advertising coffin
June 12, 2026
A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks
BREAKING
Featured News
Time to read: min
Entain demands UKIPO intervene on unlicensed gambling trademarks
June 11, 2026